Customer experience has moved to the center of modern business strategy. Across industries, customers have more choices, more information, and higher expectations than ever before. They no longer judge brands...
Over the last decade, customer experience has quietly moved from being a marketing concept to a core business discipline. Organizations across industries have learned that products can be copied, prices can be...
For decades, brands have claimed to be customer-centric. Surveys were sent, feedback forms were collected, and reports were created to summarize what customers said weeks or even months ago. But listening has...